What's new at Shopify Editions Summer 2023: Key Updates and Changes

What's new at Shopify Editions Summer 2023: Key Updates and Changes

It's that time of year again, and Shopify is rolling out its biannual Editions updates. These Editions are designed to support merchants, partners, and developers, equipping them with the necessary products and tools to cater to consumer demand and adapt to the ever-evolving e-commerce landscape.

What exciting features and improvements await Shopify users? How can these enhancements be utilized by Shopify merchants to enhance their businesses? Let's delve into the details to find out!

Embrace Shopify Flow: Now with free access for all plans

With the Summer 2023 update, Shopify makes a bold move to empower businesses on Basic plans with free access to Shopify Flow. This automation platform streamlines processes, making them more efficient, and saving valuable time for merchants. Seamlessly automate tasks, such as order processing, inventory management, and customer engagement, while focusing on what truly matters – driving sales and building lasting customer relationships.

Shopify Subscriptions: Unlocking recurring revenue

COMING SOON: In this highly anticipated update, Shopify introduces the all-new Shopify Subscriptions app, unlocking the power of recurring revenue for businesses. Now, merchants can effortlessly create and manage subscription-based products, offering customers a seamless experience while generating a steady, predictable income stream. Do note: it is a simple app that does the job, but if you need higher level of complexity, you are better off with one of the apps in Shopify's App store.

Shopify Bundles: Maximize AOV natively

Another jewel in Shopify's Summer 2023 update is the introduction of Shopify Bundles, designed to take your product offerings to new heights. Bundle complementary items together, creating irresistible offers that drive conversions and boost average order values. Bundles is one of our favourites CRO srategies for increasing AOV and profitability for our clients and now everybody can try them easily!

Effortless marketplace management with Marketplace Connect

Expanding your reach to various online marketplaces has never been easier than with Shopify Marketplace Connect. This innovative feature simplifies the process of uploading your products to different marketplaces, broadening your customer base and increasing visibility. Embrace the power of multichannel selling, as your products reach new audiences, ultimately resulting in increased sales and brand recognition.

More flexible drontend customization

COMING SOON: Customization is at the core of Shopify's Summer 2023 update. With the introduction of Flex Sections, businesses gain unprecedented control over their storefronts' frontend customization. Tailor your website's appearance to suit your brand's personality, effortlessly create captivating landing pages, and craft immersive shopping experiences that keep customers coming back for more.

Shopify Magic and Sidekick: Pioneering AI-driven capabilities

COMING SOON: Prepare to be amazed by the groundbreaking AI capabilities that Shopify Magic and Sidekick bring to the table. These cutting-edge tools harness the power of artificial intelligence to empower businesses with intelligent insights, personalized recommendations, and advanced automation. Supercharge your marketing efforts, anticipate customer needs, and stay ahead of the competition with AI-driven intelligence by your side.

Levelling up the B2B Features

For enterprises seeking exceptional growth, Shopify Plus has something special in store. The Summer 2023 update introduces improved B2B features, tailored to meet the unique needs of large-scale businesses. Enjoy enhanced capabilities in managing wholesale orders, custom pricing, and exclusive access for authorized buyers, taking your B2B operations to new heights.

Market-specific content within the theme editor

Super excited about this one - No two markets are the same, and with the updated theme editor, Shopify enables businesses to tailor their storefronts for specific markets. Effortlessly optimize your online presence for different regions or target audiences, catering to diverse preferences and ensuring a personalized shopping experience that resonates with customers worldwide.

Boosted speed: A faster storefront experience

Shopify prioritizes performance in its Summer 2023 update, ensuring storefronts are now 30% faster due to optimizations. Customers can now breeze through your website, enjoying a seamless shopping journey without any unnecessary delays. Speed is crucial in the digital world, and with Shopify's enhanced performance, you'll keep visitors engaged and enticed to make those all-important purchases.

Small, but much awaited: Increased variant limit

Merchants can now enjoy an increased variant limit, empowering them to offer a broader range of products, variations, and options to their customers. Whether it's colors, sizes, or styles, this feature allows you to cater to every individual's unique preferences, providing a seamless shopping experience that keeps customers coming back for more.


In conclusion, Shopify's Summer 2023 Editions present an impressive toolkit for e-commerce success. From enhanced product variety to magical content creation and streamlined transactions, these updates are designed to empower you to surpass your competitors and achieve unparalleled heights in the world of online retail.

Which one of the updates are you most excited about? Do you have any questions or need a sparring partner to wrap your head around all the new possibilities? Get in touch, we would love to help.

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