Fiorito comes from humble beginnings and a family recipe, but these days they’re an influential player in the alcohol industry. It was important to the brother duo running Fiorito that the rebrand honoured the product’s heritage in a way that felt fresh and modern while also reflecting their position as an award winning, superior quality limoncello.
After carefully refining Fiorito’s brand positioning, we headed to Italy to produce a content shoot on the same farm where the family harvests their organic lemons.
The team created dynamic and inspiring content that reflects a consistent brand story across all consumer touchpoints including website, social, digital campaigns and in-store activations.
VISITORS PER MONTH
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Cofounder of Fiorito
Click and sip
As a D2C brand, Fiorito needed a high performing website that could attract and retain consumers. We developed a custom website design with engaging content and animations that brought the brand to life.
We collaborated with Olyly who developed the designs. The new website reflects what GoodKarma does best: walk the fine line between optimising for brand and e-commerce.