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Bundleboon
Bundleboon makes parents’ lives easier through a hassle-free, personal shopping experience. We worked with them on a complete rebrand: refining their proposition, creating a new look and feel, and developing a new Shopify site with the physical assets to match.
strategy
rebrand
UX/UI design
Shopify development
illustration
animation
2022

A unique set of characters were designed to help Bundleboon foster a fun yet educational experience where diversity and being yourself are the core pillars.

"I wanted to create a set of characters that are unusual and a bit different. Diversity was a key focus point for Bundleboon who really want to be at the forefront of supporting children. So we created each character with a different gender, story and personality. Making them diverse yet relatable.

As a kid, it's not easy to be different. Through these slightly weird, but definitely loveable characters, we want to show children that it's okay to be themselves.  
We brought these to life through a range of physical print assets to foster engagement. In this way, Bundleboon gives children the tools to engage with the characters and their stories, and hopefully make them part of their world."

Sveta
Ilustrator & motion designer
results
CONVERSION RATE
+28%
CUSTOMER ACQUISITION COST
-35%
no. of orders
+527%
"GK is not just an agency. They become part of your team and they think with you and not for you. We have worked with several agencies specialised in branding and website development, but the experience and the professionalism we got from GK are something that we will keep coming back for. They are by far the best in town!"
Nelli Jeloudar
Founder of Bundleboon
other work
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