Perfomance Marketing

Meta advertising

Although Meta's algorithms do a lot of the thinking these days, the many ad formats and placements to choose from, along with increased restrictions on tracking and conversion attribution, can quickly lead to inefficient budget spending. Creating a successful Meta campaign with attractive brand-enhancing ads that also lead to traffic and sales requires both technical expertise and a creative mindset. With many years of experience in Facebook & Instagram advertising, our performance marketing team knows exactly what works and what doesn't.

We experiment with different ad variants and creative angles to identify the most thumb-stopping elements of the ads and keep monitoring and testing on a daily basis to ensure success. Let us bring your Facebook & Instagram advertising to a level where we hit the sweet-spot ROAS that will allow you to scale online.

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Google advertising

Advertising on Google's extensive marketing platform, including Google Adwords, Google Shopping, YouTube, and display bannering, is in a league of its own. Doing SEA properly requires very technical and data-driven skillsets, as it is easy to get lost in its many features and functionalities. Our SEA experts will help you set up and manage biddings, search keywords, product feeds, conversion tracking, and all visual and textual assets you need to turn Google into your most profitable and reliable performance marketing channel.

TikTok advertising

TikTok is the fastest-growing social media platform in the world, but few brands really get it to work for them. It is the ideal performance channel to reach a broad audience for very low CPM prices, but you have to know how. Here at GoodKarma, we know that ad content is the key differentiator in campaign performance. This is especially true for TikTok, where short, quirky, and shot-from-the-hip video content will always outperform overstyled campaign shoots. Let us help you find or create the best content for TikTok social advertising and generate brand awareness and conversions while staying true to your brand.

Pinterest advertising

Designed as a visual search engine, Pinterest is a platform where consumers start exploring and look to be inspired. Whether you're selling home & living, lifestyle fashion, or arts & crafts, you want your product to appear in a visually attractive way, as a pin might remain saved forever. Making a pretty pin is one thing, but making sure it shows up with the right audience at the right time is a trade we've mastered. Our combined expertise in search and social advertising will help you get the most out of your Pinterest advertising campaigns.

Creative strategy

The key to success in social advertising is content. But what's worked a few years ago won't cut it today. New channels and new generations mean brands need to adapt and keep up.

Enter creative strategy: a data-driven process to create, test and iterate ads to scale Facebook and TikTok successfully.

Driven by customer, competitor and platform research, we develop social-first ad concepts for you. For each of these concepts we shoot multiple variations for the hook, body and CTA of the ad - this way we can AB test different combinations to learn and find the top performer.

Creative strategy

TikTok advertising

Google advertising

We have been working with GoodKarma since April and we couldn't be happier with their exceptional Shopify support and development services. Having previously experienced their digital marketing skills, transitioning to E-commerce with them was a natural choice. Their hands-on and proactive approach, coupled with their dedication to being part of our team, has truly been a game-changer. Their helpfulness and expertise have been invaluable in achieving our goals. Highly recommend GoodKarma for all your E-commerce and marketing needs!

Rebecca

Ecommerce Manager

“GoodKarma did not only inspire us, they challenged us to think even bigger than we already do. We had to reconsider our position within the market and GK guided us in the right direction. We are amazed by their work and the way they look at a brand and your goals as a whole.”

Jeroen

Co-founder @ Revolt

“Good Karma created our new brand, Nestera, and built us webshops in The Netherlands, Belgium, France, Germany and the USA. Their deep knowledge of Shopify Plus allowed us to get all these web shops launched within a few months of each other. The sites are performing fantastically and we are absolutely delighted with the results!”

Richard

Founder @ Nestera

"GK is the partner we have been looking for since the day we started. Professional, quick and always thinking ahead for us. They managed to migrate us in hard times to Shopify within 6 weeks which ever since helped us grow and head into the future with confidence."

Bas

Founder @ Colourful Rebel

"GK is not just an agency. They become part of your team and they think with you and not for you. We have worked with several agencies specialised in branding and website development, but the experience and the professionalism we got from GK are something that we will keep coming back for. They are by far the best in town!"

Nelli

Founder @ Bundleboon

“GoodKarma has a strategic but hands-on approach and was up-to-speed about our strategic goals in no time. They have a clear and proven way of working, resulting in both short- and long-term results.”

Frank

Head of E-commerce @ FÉST

"For email marketing and Shopify development we went looking for a partner who could do it better, faster, and prettier. Usually we are happy with a partner that can do 2 out of 3. Good Karma did all 3."

Kasper

Cofounder @ LABFRESH

Driving performance at scale.

Meta advertising

Google advertising

TikTok advertising

Pinterest advertising

Creative strategy

Creative strategy

TikTok advertising

Google advertising