Velder is the brand behind your favourite cheeses, part of the Friesland Campina group. In 2023, we were asked to help transform the brand identity of Zijerveld, one of the largest cheese distributors in The Netherlands with over a century of history. GoodKarma helped to develop the brand strategy, the new brand name, and the payoff 'Tasting Happiness'. Finally, together our friends at Soda, we created a brand movie to reintroduce Velder to the world.