We were honoured to participate in the launch of "NoHouseWine", a brand symbolising the spirit of "good karma". Their mission is to build homes for the homeless in South Africa, making every sip count towards positive change. Our challenge was to step outside the wine industry's norms. A full-service brand launch we are proud of, GoodKarma worked on the positioning, brand identity, content creation and a brand new Shopify Plus website to match.